Best SEO Tools For Beginners

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Best SEO Tools

It is remarkable how much of a difference a proper tool can make – and how much longer it takes to get anything done without one.

Let’s jump ahead to online marketing. How can you use SEO to work smarter and faster?

It all starts with having the right tools for Search Engine Optimization.

I’ve compiled a comprehensive list of the top free SEO tools available – technologies that serve a wide range of purposes and address various common requirements. These resources are quick, free, and simple to use.

It’s great to have something for nothing. Primarily when that “free” something provides you with additional traffic, revenue, rating, reputation, and conversions. Thankfully, there are numerous free SEO tools available. The disadvantage is that most of these free tools are ineffective.

I want to provide you with a comprehensive list of the best free SEO tools. They’re simple, quick, and powerful, and the best of all is they’re free.

It is going to get better. If you manage several websites, SEO tools can let you evaluate their efficacy on the fly. Many entrepreneurs who manage many websites end up manually entering a lot of data into spreadsheets and analyzing it. This, however, quickly becomes overwhelming, raising the risk of erroneous reporting. SEO software, on the other hand, can save you hours of work and offer precise reports with a single click.

But First Lets Understand what is an SEO Tool and why It is used.

What is SEO Tool?

SEO tools provide you information and notifications regarding your website’s general health. These tools can help you find opportunities as well as flaws or concerns that may be keeping you from ranking and obtaining visibility in the SERPs.

This is also true with SEO, where each tool serves a specialized purpose.

There are many SEO tools available to assist you with:

  • WordPress SEO
  • Keyword Research
  • Analytics
  • Links
  • On-Page SEO
  • Site Speed

14 Amazing Tools for Search Engine Optimization (SEO):

Premium products are invaluable when you need more extensive limitations, advanced capability, local storage, or on-call help in SEO.

However, for 75% of other jobs, a free tool will be adequate.

There are dozens of free tools for SEO available, so we’ve narrowed it down to the best but most beneficial for you to add to your toolkit.

SEMRush – The Marketing SEO Tool:

SEO tools can be great, but you must understand how to get the most out of them.

SEO marketing tools like SEMRush are common choices among SEOs. Experts adore them because they simplify assessing your ranks and spot adjustments and fresh opportunitiesβ€” the most popular aspect of this SEO tool is the Domain Vs. Domain comparison, which allows you to compare your website to your competitors instantly. You’ll be able to reach terms and domains if you’re seeking analytical insights to assist you to understand better your website’s search data, visits, or even your competitors. The On-Page SEO Checker tool makes it simple to keep track of your rankings and get advice on enhancing your website’s performance.

Google Analytics:

Google Analytics is a priceless tool almost required for any digital marketer serious about SEO. It provides a wealth of information on websites, including visitors, traffic sources, and demographics by area.

With Google Analytics, digital marketers can fine-tune their content strategy and determine what works for them effectively. Every digital marketer should use Google Analytics and is one of the best free SEO tools available.


It assigns your entire website a single score. Following that, it goes over everything you can do to increase your SEO and mobile-friendliness. It offers an SEO score for your site and a practical “Marketing Checklist” that describes actions to correct any SEO issues.

The social shareability section is another exciting feature of this free application. This section contains information from popular social networks, such as views, likes, comments, backlinks, and bookmarks.

Overall, if you want a quick review of everything you’re doing on your website, this is a fantastic tool, even when it comes to SEO.

SEO Quake:

SEOquake is a Google Chrome plugin that evaluates the SEO factors of a web page fast and for free of cost. On-page SEO audits, internal/external link analysis, real-time URL and domain analysis, and data file export are part of this service.

SEOquake can also be used for:

  • With the Link Examiner feature, you can get a thorough summary of how all of your links are performing, including URLs, inbound links, and other link categories.
  • You can customize the SEOquake reports you obtain to show the parameters and data that matter to you.
  • For the SEO characteristics that matter to you, compare different domains or URLs.
  • Examine your website’s SEO to see if there are any faults that search engines could uncover.
  • Your SEO analysis results can be exported as an editable and shareable report.

UpCity SEO Report Card:

The Free SEO Report Card from UpCity allows you to evaluate your website and see how it stacks up against the competition. In exchange for a little of your contact information, SEO Report Card will send you a report that covers the following topics:

Rank Analysis: A visual representation of your website’s position on Google, Yahoo!, and Bing. Your primary keywords determine your ranking.

Link Building: Keeping track of the amount of websites that link back to yours.

On-Site Analysis: Examines how well you integrated your core keyword throughout your website.

Website Accessibility: Details on how long it takes for your site to load and how accessible it is.

Metrics of Trust: An overview of the trustworthiness or authority of your website.

Current Indexing: The number of pages on your site that have been indexed.


Seoability is a free SEO analyzer. You can use it to see how well your website corresponds to today’s SEO rules. Enter your website’s URL to have it examined and obtain recommendations on how to improve its performance.

You’ll get 1,000 subpage assessments, email reporting and alerts, and keyword tracking in addition to a complete SEO audit of your website.

Here are a few more benefits of Seoability:

  • Find and fix technical faults and other on-page SEO concerns as soon as possible.
  • Get an SEO score for your website based on meta-data, page quality, link structure, and other variables.
  • How to optimize the design of your website and links by gathering information on headers, internal links, improper anchor text, and the number of links.


The ClickFlow Content Decay Tool is unique in that it displays old web pages that are no longer working well. These old posts are excellent candidates for a content update.

To begin, link the Content Decay Tool to your Google Search Console account.

When ClickFlow has finished importing your data, you’ll receive a report that shows you which pages on your site have lost the most web traffic in the last year.

You may then update these posts to reclaim lost traffic. Build on your text, add ideas on making it more detailed, and remove any references that are no longer relevant.

On a page-by-page basis, ClickFlow will show you the consequences of improvements on your traffic and rankings. You may even track your content refreshes if you switch to a premium ClickFlow account.


Ubersuggest includes several capabilities that are generally reserved for paid SEO solutions. However, it is entirely free.

To use it, enter a term for which you wish to rank (or a competing website that you want to rank above).

Ubersuggest will also provide thorough information on keyword difficulty, monthly search volume, and other factors.

Additionally, you will receive a list of suggested terms based on the keyword you entered. And It Also gives you loads of information about keywords that your competitors are using.

Sure, they won’t get as many searches as standard keywords. They are, nevertheless, extraordinarily targeted and high-converting.
Also Read: 

How to do competitive keyword analysis

Google Pagespeed Insights:

This tool checks the performance and usability of your website on a variety of devices.

The process is very simple, enter a URL, and this tool will evaluate its performance and load time on both devices, desktop, and mobile. The performance of your website is then graded from zero to hundred. It informs you that how long it takes for the site to load based on several indicators and suggests areas for improvement.

Ahrefs Web Master:

Ahrefs performs technical analysis of your website. Sign up for Ahrefs Webmaster Tools, authenticate your website, and you’ll be able to audit it for over 100 different technical SEO concerns. The tool also makes recommendations about how to correct them.

After doing an audit, it will recommend locations where you may strengthen your internal linking, which can help you to increase your search engine results.

You can also examine your site’s organic keyword rankings and who is linked to you with this tool.

Google Trends:

Google Trends displays the evolution of a topic’s popularity over time. It can be used to identify and capitalize on hot topics and prevent publishing information about topics that are losing popularity.

Google Trends is a free Google tool that gives information and graphs on the popularity of various Google and YouTube searches.

Google Trends was initially introduced in 2006. Google Trends’ most recent version was issued in May of 2018.

Enter a keyword in Google Trend to see how it has changed over the previous year.

This function is handy for two reasons.

To begin, you can quickly locate keywords that are rapidly gaining popularity.

As a result, you’ll be able to produce content around keywords that are becoming increasingly popular.

Second, Google Trends can assist you in avoiding keywords that are losing popularity.

Moz Pro:

Moz Pro is a set of SEO tools that helps you boost your traffic, ranks, and exposure in search engine results.

The option to review your website using the Moz Pro spider, which should flag potential flaws and provide actionable insights, is one of the essential tools. You may also track the rankings of your website for hundreds or even thousands of keywords per domain.

There is a keyword analysis tool to help determine which keywords and keyword combinations are best for targeting. A backlink analysis tool uses a variety of metrics like anchor text in links and domain authority to determine which keywords and combination of keywords are best for targeting.


Spyfu collects data from the internet to determine the keywords that businesses and websites purchase through Google AdWords.

SpyFu effectively allows you to spy on your competition by assisting you in determining which keywords your competitors purchase for internet advertising and identifying the most popular words and phrases. This allows you to stay one step ahead of competing companies or services in your market while also increasing traffic to your websites.

It is a powerful and well-designed application that gives all of the PPC, SEO, and keyword research capabilities that anyone from a large corporation to a small startup would require.

Google Ads Keyword Planner:

Google Ads_ Google Keyword Planner.jpg

Google Keyword Planner

When it comes to writing web copy, knowing the correct keywords to target is crucial. Google’s free keyword tool, which is part of Google Ads, is quite simple to use. Put your website’s URL in the field, go through the suggested keywords, and you’re good to go.

One thing to remember is to include such keywords in your website’s content.

While the data offered are beneficial for keyword research, it’s vital to remember that they’re estimates rather than actual figures. They’re meant to serve as an indicator of popularity instead of exact real-time search traffic.

FAQ’s – Tools for Search Engine Optimization:

Q: Name the Best Free SEO Tool?

Answer: It all depends on your requirements! Ubersuggest is great for backlinks and keyword research, and Google Analytics gives you a lot of data on how to interact with your website.

Q: What Tool do I Need for SEO?

Answer: To track your efforts, you’ll need an overall tool like Google Analytics.

Q: Is it necessary for me to get paid SEO tools?

Answer: Not in the least! Ubersuggest and Google Analytics are just a few of the many free SEO tools available.

Final Thoughts:

Producing SEO-optimized content, revising all of your product descriptions, and adjusting your strategy based on what you’ve learned from these SEO tools. If you’re on a tight budget, you can try out most of these tools for free. Examine them.

Also Read: 

Best SEO Practices In 2022

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