What is On-Page SEO checklist? This question will come to your mind if you have a website. If you are a beginner and want to rank your website on Google and increase traffic, the SEO checklist will help you.
SEO is the free advertisement of a business. So, if you want to rank your website, you can use an SEO checklist to attract your target audience. It is easy to update your website for SEO when you have complete knowledge of why your ranking is down or why your ranking is high. Here is a list of on-page SEO tactics that can help you in your digital marketing strategy.
Basics of On-Page SEO Checklist that you can’t ignore
Here is the basic On-Page SEO Checklist you must adopt and apply to rank your website.
Set up the Google Search Console
Google Search Console is a free tool that can increase your organic traffic.
It can help you.
- Check the keywords that help you rank.
- What is your position in the ranking?
- Why is your ranking down?
- Submit sitemaps
Install Bing Webmaster Tools:
Bing Webmaster Tools and Google Search Console are the same things. It will provide all the data regarding your performance. It will help you search for keywords that can help you rank your website, identify errors, submit sitemaps, and many more.
Set Up Ahrefs Webmaster Tools:
This is also a free tool that can help you boost your website and increase organic performance.
Here are some features that can help you rank higher.
- Search for keywords that help you rank.
- Locate SEO flaws
- Include backlinks
Install Google Analytics:
Google Analytics is also a free tool that can help you calculate your traffic on your website. It will tell you the number of users, how they interact, and where they come from.
Install an SEO plugin:
You need to optimize your keywords and metadata. The SEO plugin is designed for WordPress users. It will help you optimize keywords, meta tags, and sitemaps.
It has the following characteristics:
Create and submit a sitemap:
A Sitemap helps search engines find the content to crawl and index your page on Google.
The Sitemap is available at the following URLs:
sitemap.xml
/sitemap_index.xml
/sitemap
If you want to learn how to submit a sitemap for your website watch this video and follow the steps.
Create a robots.txt file:
Robot.txt is also a tool that helps your search engine find content, but it also helps your search engine prevent searches on your website. It is a plain text file that prevents search engines from crawling your website. If you are running a Shopify store and don’t need searches on your website, you need a robot.txt file to prevent searches.
If you want to check whether your site has a robot.txt file or not, then go to
yourdomain.com/robots.txt
If you want to install robot.txt, search for it on Google and install it on your website. here is a Tutorial Embedded.
Technical SEO Checklist:
The Technical SEO checklist will help you increase your ranking on Google. If there are some errors on your website, you can fix technical issues through the technical SEO checklist. Here are on-page SEO techniques.
Identify and correct crawl errors:
The phrase “crawl error” refers to a problem when your website is viewed. If your website’s home page is not displayed on Google, it will not rank. If you want to find out if there are any problems on Google, go to your Google search console and search for “coverage report.”
There could be various reasons preventing your website from being viewed by Google. One of these is Robot.txt, which prevents your webpage from appearing on Google. If you come across any broken links, make sure to fix them as soon as possible.
Find Out How Google Views Your Page:
A situation may arise where people can access user friendly content on your website, but the content is not indexed by search engines such as Google. If your website’s home page is not displayed on Google, it will not be able to rank.
So go to the Google Search Console and type in “Inspect URL.” When you search for it on Google, you will be directed to a page that has information about your website. If Google does not index your website, you should address the problem as soon as possible.
Make Sure Your Site is Responsive:
If your website is not mobile-friendly, it will not rank on Google because Google launched a Mobile-First Index. It is a new feature on Google.
If you want to check whether your website is mobile-friendly (responsive) or not, Then use Google’s mobile-friendly test. It will show you a page containing information about whether your website is mobile-friendly or not.
Repair any broken links:
If you have a broken link on your website, this is also detrimental to your website’s performance. DrLinkCheck.com is the quickest and most accurate way to identify broken links. A free program that might assist you in repairing broken links on your website is brokenlinkfixer. Identify any broken links on your website and fix them as soon as possible.
Use HTTPS to secure your website:
Another on-page SEO technique is using HTTPS. Always use HTTPS to encrypt your website traffic. It is confirmation that your website will appear in Google’s search results.
Install it on your website on the very first day it goes live. If you have not already done so, you should consider doing so to keep your website secure.
Check Site’s Loading Speed:
Do people who search for your website on Google have a good experience with it? If it takes too long, the user will switch to another website, which can lower your search engine rating.
Page Speed Insights is a free tool that will assist you in optimizing your website’s loading speed on Google. It provides the same level of performance for mobile and desktop users. It also provides suggestions on how to optimize your Google page for speed.
Most important SEO on Page factors:
Meta descriptions should be optimized:
Metadata describes the data about your content. It is the snippets of the text that appear under the title when someone searches on Google. It should be between 150 and 155 characters. Metadata should also contain the core keywords. If a user searches for content on your website, it will show in bold on the metadata. Optimizing metadata is also a way to attract users to your website. It also helps optimize CTR.
Yoast SEO helps with easy optimization of metadata. Yost SEO is a built-in feature in WordPress. Optimize your title tag and meta description with Yoast SEO.
Optimize your Images:
Optimizing the images is also important for the overall page SEO. The images should be optimized in the following ways:
- Name the images descriptively. The image name should be descriptive. If you use generic names for images, the user may not understand them. Instead, use JPG or screenshot.png. This uses the actual name of the image, i.e., SEO optimization.png, orange-shirt.png.
- Add descriptive alt text. When an image fails to load, then ALT text will appear instead of the image. It aids users in getting a sense of the image.
Incorporate LSI Keywords:
LSI keywords are keywords that are closely connected to your primary keyword. For both consumers and search engines, it will aid in the comprehension of the information. In the case of Hummingbird, which is a Google search algorithm, it allows the search engine to understand your whole topic as well as the subtopics that are relevant to your material. So Integrate relevant keywords into your pages.
Make certain that your title tag begins with your keyword:
Titles are the most important factor for on-page SEO. The core keyword should also be included in the title because the search engine will determine the relevancy of your topic. If the core keyword is part of the title, then the search engine will determine a relevant title. Try to keep your keyword at the beginning of the title. The title should not exceed 60 characters. You can check it out at charactercounter.com., the title should be descriptive and accurately define your topic.
If your title is duplicated or truncated, then SERP will cut off some parts. When you search on Google, you will see three dots after the title. You can optimize your title tag and meta description with Yoast SEO.
Optimize an SEO-Friendly URL:
One of the most important SEO on-page factors is optimize your URL. The URL that is also called a permalink is located below the title box. Optimize the URL. WordPress will insert each word from the title if you don’t optimize the URL. That is not good for ranking your website.
Here are some ways to optimize your URL
- The URL should be between 50-80 characters.
- The primary keyword should be included in the URL.
- Try to keep your URL shorter than that because a shorter URL will rank high on Google. Because Googlebot will easily read and understand it,
Final thoughts:
Now you understand what an SEO checklist is? On-page SEO is a long process. It is not possible to cover everything on a checklist. But this is the best checklist for on-page SEO. These steps will help your website rank highly on Google and become a great competitor.
Check out our website for creating on-page SEO content. We will take your headache of understanding on-page SEO and create user-friendly content that will surely rank on Google.
To Find Out More Read Our Article About: Best SEO Trends to Follow In 2022