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ROAS vs ROI Difference in Marketing

Decoding Success in 2024 as a Business: ROAS vs ROI Difference in Marketing

Leave a Comment / Marketing Strategies, blog, Social Media

Introduction of ROAS VS ROI and the importance   In the rapidly evolving world of digital marketing, two critical acronyms, ROI (Return on Investment) and ROAS (Return on Ad Spend), hold the key to gauging campaign effectiveness. Simply because Key Performance metrics of your marketing campaigns need to be tracked properly if you want to […]

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Twitter Transforms into X

Twitter Transforms into X: A Paradigm Shift in the Tech World and its Impact on Digital Marketing in 2023

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The Introduction to the New Era of Twitter   In a momentous move, the tech world witnessed Twitter, the beloved microblogging platform, being taken over by the visionary entrepreneur, Elon Musk. This groundbreaking transformation marked the birth of “X,” an all-encompassing super app that aims to redefine how we interact with social media and the

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