Set SMART goals and get better results from your marketing campaigns and strategies. SMART goals digital marketing Strategy enables you to turn your goals into specific and precise steps that are easily attainable. It becomes easier for you to prioritize tasks and keeps you motivated so you can enhance your performance 100%.
S.M.A. R. T is an acronym for which;
- S signifies specific, “who”, “why”, “what” …
- M stands for measurable, metrics, percentages, or numbers…
- A refers to aspirational/achievable, check resources and benefit of the whole campaign.
- R is for realistic/relevant, relevant to your industry, audience…
- T for timely, time-bound goals to ensure accountability.
SMART goals are goal-setting techniques that help you clarify your targets and make a structured guideline so that you and your team can make the best strategies to turn your business dreams into reality. It makes sure you don’t waste your time, marketing efforts, and resources on useless tasks.
We will help you visualize and paint a picture of what a winning digital marketing strategy would look like. It will help your marketing team determine the most effective course of action. However, it is important to learn how to implement this technique and figure out if this suits your business needs.
7 Powerful SMART Goals Examples for a Winning Digital Marketing Strategy:
These smart digital marketing goals examples will help you to turn your existing digital marketing goals into SMART goals. While breaking down your objectives into defined steps, be sure that it checks every letter of the S.M.A.R.T. After going through these examples you will be able to do the same for all your marketing projects yourself.
Increase online engagement:
We want to boost engagement on our website or social media. For that purpose, we will publish one blog post daily with at least two or more internal links to our web content.
S (Specific): we want to increase traffic to our website, Drive new visitors to our brand, and increase audience retention time on our company’s website. This will be done by showing consistency in posts and the use of 3 or more internal links per post.
M (Measurable): boosting online engagement to the website or social media by 100%.
A (Aspirational/Achievable): We will brand awareness and generate more leads by increasing website interaction.
R (Realistic/Relevant): As per our previous marketing strategy of biweekly posting, our monthly visitors were increased up to 5000 in 3 months. So, this goal is achievable. We can afford a writer to share the workload.
T (Timely): The time frame for this goal is 3 months.
Introduce new products and services:
The marketing team is responsible for promotions and advertisements of products and services to the clients. We want to increase daily revenue by 10% by introducing a new product at trade shows.
S (Specific): We want to increase daily revenue by 10%. We will introduce a new product at trade shows. This will increase our revenue by 10%.
M (Measurable): Increase current daily revenue by 10%.
A (Aspirational/Achievable): We will get more revenue and generate more leads by increasing our clientele.
R (Realistic/Relevant): With each trade show our revenue was increased 2% in one month. So our goal is attainable. We have the required resources to pull it off. So, we decide to go for 1 trade show each month.
T (Timely): We plan to achieve this objective in 3 months.
Get a higher Ranking in search engines:
We will take the website from the 15th to the top 5 positions in organic search results against our main brand-related keyword. This way we will get more organic traffic, generate higher leads and get more conversions. We want to do it in 1 year.
S (Specific): we want to get more traffic. So we will optimize our content and do keyword optimization to take our website from the bottom to the top 5 positions in search result pages. Boosting our SEO performance against targeted keywords will make us more valuable than our competitors.
M (Measurable): We want to improve search result position by 10-14 spots.
A (Aspirational/Achievable): This will create brand awareness and establish us as an authority. We will get more traffic and more clicks.
R (Realistic/Relevant): Market result shows that the target is achievable. We have the resources needed for this.
T (Timely): We plan to achieve this objective by the end of this year.
Increase e-mail subscribers List:
In 4 months, we want to increase our email list by 80%. For this, we will take help from Facebook ads and leads magnets.
S (Specific): We want to increase our list of email subscribers by 80%. We aim to do this by running Facebook ads. We will also use Magnet leads.
M (Measurable): we aim to go from 10,000 to 18,000 email subscribers.
A (Aspirational/Achievable): Increasing our email audience will increase website traffic, create brand awareness, and build stronger relations with customers.
R (Realistic/Relevant): A similar strategy has increased the email list by 65% in the last 3 months.
T (Timely): We want to achieve this goal in 4 months.
Strengthen our Rapport With Stakeholders
We want to develop stronger relationships with stakeholders. For this, we will work on our communication and change our approach to make it more clear, more honest, and more consistent on a monthly feedback basis.
S (Specific): We desire to develop strong relationships with the company’s stakeholders. We will use feedback mechanisms and effective communication to achieve this goal.
M (Measurable): We will conduct monthly surveys and feedback to improve our rapport.
A (Aspirational/Achievable): Strong relationship with stakeholders will build mutual trust and support between both parties. It will get us to cooperate in our collective mission and raise brand awareness.
R (Realistic/Relevant): We have what it takes
T (Timely): We will do it in a period of 1 year
Drive More Sales and generate leads
Our company wants to boost sales numbers for the next 6 months by 20%. We will drive more sales by creating promotional posts and using social media platforms to drive organic traffic to our website.
S (Specific): We aim at 20% more conversions in 6 months through consistent social media marketing.
M (Measurable): The goal is to get 20% higher sales
A (Aspirational/Achievable): Higher sales mean more conversions and hence higher revenue for the company.
R (Realistic/Relevant): We can afford to hire a social media marketer to create more promotional content for our company’s products and services.
T (Timely): We will do it in 6 months
Establish myself as an authority in the industry:
Within two months, I want to establish myself as an authority by writing problem-solving content for the audience. I will write 1 blog post each day and get reviews and questions from the audience.
S (Specific): The goal is to build rapport with the readers by answering their questions and solving their problems. This can be done within two months.
M (Measurable): The goal is to gain public trust
A (Aspirational/Achievable): Writing blog posts, interacting with the audience, and answering their queries will help me build a strong relationship with them and represent me as an authority.
R (Realistic/Relevant): I can write on the relevant subject matter and have the expertise to answer people’s questions in detail.
T (Timely): The time frame for this goal is two months.
I hope these smart goals strategies will help you create a winning marketing plan.
Why is SMART goals digital marketing Strategy Important?
Smart goals are extremely crucial for marketing as they build team cohesion and allow them to set clear and realistic goals and devise a suitable and most effective strategy for them. It guides you to use your available data and resources properly to ensure maximum productivity. This goal-setting strategy divides your broader goals into smaller milestones that can be tracked down and followed in an organized structure.
These 7 powerful Smart goals examples will help you in making a winning digital marketing strategy. SMART goals keep your efforts directed and focused on essential tasks. This way you don’t waste your time on non-essential and unrealistic goals. Setting SMART goals is the key to a successful marketing strategy. However, if you feel overwhelmed by the whole process or need help at any point, feel free to ask for professional help.
Also, learn about important techniques and strategies of SMART goals digital marketing Strategy to get the maximum benefit from your marketing campaign.